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    • 31 Jan 2025
    • 1 Jan 2026
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    Registration Instructions

    Thank you for your interest in the HLA Maryland Mentor Program! Please select whether you’d like to participate as a mentor or mentee by completing the registration form. Once your application is reviewed, we will be in contact to confirm your selection and, if applicable, provide details about your match. We look forward to helping you embark on this rewarding journey!

    • 6 Mar 2025
    • 12:00 PM - 1:00 PM
    • Webinar
    Register


    Thriving Through the Turbulence: Healthcare Marketing in 2025


    Thursday, March 6th, 2025

    12:00PM - 1:00PM EST


    Presented By: Corey Gehrold

    VP - Insight Marketing Group


    Potential Learning Objectives:

    1. Understand Market Trends – Analyze key healthcare marketing trends, including increased digital ad spending, patient behavior shifts, and regulatory impacts.
    2. Strengthen Brand Positioning – Learn how to define and communicate a clear value proposition to stand out in a competitive healthcare environment.
    3. Leverage Digital Marketing – Discover best practices for optimizing digital channels, improving patient acquisition, and fostering long-term loyalty.
    4. Harness AI & Automation – Explore how AI-driven personalization, chatbots, and predictive analytics can enhance marketing efforts.
    5. Build Trust Through Transparency – Implement content strategies that enhance credibility, promote price transparency, and foster patient engagement.
    6. Create a Positive Workplace Culture – Understand how a patient-centric, value-driven culture can improve staff retention, satisfaction, and overall business performance.
    7. Maximize ROI & Business Impact – Learn practical steps to implement these strategies while maintaining profitability and resource efficiency.


    Can't make the webinar?

    No problem! All registrants receive the recording and presentation slides

    following the webinar.


    (Members Attend Free, Non-members $35.00)

    HOW TO JOIN THE WEBINAR: Please click the highlighted link provided in your confirmation email to receive the login information. 

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