Healing the Trust Deficit:
How to Engage Patients Through
Transparency and Reputation
Thursday, December 4, 2025
12:00PM - 1:00PM EST
Presented By:
Jen Marcos - Senior Account Executive, rater8
Session Description:
Trust is the cornerstone of healthcare, yet today’s ecosystem is facing a profound trust deficit. Patients are increasingly skeptical of the healthcare system due to concerns around transparency, costs, access, and lack of engagement from their providers. This decline in trust has far-reaching consequences, not only impacting patient satisfaction but also influencing outcomes, retention rates, and provider reputation.
This session will explore the multifaceted nature of trust in healthcare, from the relationships between providers and patients to the broader perceptions of the industry at large. Attendees will gain valuable insights into why trust has diminished and how to rebuild it through a strategic combination of transparent communication, social proof, and patient-centric practices.
During this engaging session, Jen Marcos, Senior Account Executive at rater8, will examine strategies to enhance trust at every stage of the patient journey. Attendees will learn how clear communication about treatment plans, billing practices, and care delivery can alleviate common patient concerns. Additionally, this session will highlight how healthcare organizations can use social proof, including online reviews and testimonials, to build a stellar reputation that attracts new patients and keeps them coming back.
Session Objectives:
- Address the trust deficit in healthcare and its impact on patient outcomes and provider reputation.
- Identify key ways in which healthcare organizations and providers can use trust marketing and social proof to bolster their reputations and contribute toward repositioning the healthcare industry in a positive light.
- Develop actionable steps for building trust within healthcare organizations, both among patients and within the care team.
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